Bite off more than you can chew, we’ve got you covered...
Direct to consumer (or “D2C”) ecommerce sales are BOOMING. And it’s not going away anytime soon. Based on the 2020 ARTS release, e-commerce sales increased by $244.2 billion or 43% in 2020, the first year of the pandemic, rising from $571.2 billion in 2019 to $815.4 billion in 2020.
While the pandemic of 2020 increased online sales out of necessity, the fabric of ecommerce was cemented in our daily lives and we now buy anything from soap to shoe’s before ever smelling it or trying them on. Ecommerce is evolving, we can help evolve your brand’s ecommerce presence or get you started.
Ecommerce consultation services we offer:
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1st Party E-commerce Strategy: Tailored strategies for platforms like Shopify, BigCommerce, and Wix to maximize online visibility and conversions.
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3rd Party Platform Consulting: Expert guidance for selling on platforms like Amazon, eBay, and Etsy to leverage your customer base.
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User Experience Optimization: Enhancing user interface and experience to boost customer satisfaction and retention.
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Conversion Rate Optimization: Utilizing data analysis and web analytics to define net new opportunities to drive higher conversion rates.
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New Product Ideation: Identification and validation of innovative product ideas to expand your product catalog.
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Competitor Analysis: Detailed competitor tracking to identify market trends and uncover opportunities for competitive advantage.
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SaaS Recommendations: Suggestions for top-performing SaaS products such as ShipStation, WooCommerce plugins, and Shopify 3rd party apps to optimize workflows.
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Warehouse Management Consulting: Recommendations for warehouse management systems to streamline your operations and inventory management.
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Omnichannel Strategy: Omnichannel listing tool recommendations for a consistent and unified customer experience across all channels.
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Performance Analysis & Reporting: Regular reporting on key performance indicators to track progress and refine strategies.
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Paid Promotions & Ad Management: Strategies for effective use of paid promotions on e-commerce platforms to increase visibility and sales.
Keeping it Simple From the Start
Audit and Analysis
Many consultancies stop at evaluations, leaving clients baffled with recycled reports. At Rare Dog Marketing, we go beyond audits, providing a clear, concise roadmap to e-commerce success based on your actual issues and opportunities.
Definition of Goals
Once the vision is crafted, we help to cut through the noise of Google Analytics and e-commerce KPI dashboards to focus on what's important. Defining actionable goals helps to keep you on target
Making it Happen
What good is an audit or a consultation session if you can’t act on it? When you work with us, we help you to define the next immediate step and a whole bunch of steps after that to ensure you’re moving in the right direction.
E-commerce Consultation & Strategy Fundamentals
1. E-commerce strategy and consulting encompass both 1st party (like Shopify, BigCommerce, Wix) and 3rd party platforms (Amazon, eBay, Etsy) to amplify your online retail business.
2. Expert guidance in e-commerce aims to optimize user experience, enhance online storefront visibility, and streamline the buyer journey, thus fueling revenue growth organically.
3. Specialized consultancy boosts not just your online shop's visibility but also assists in product ideation, identifying new opportunities, and comprehensive competitor analysis to stay ahead in the market.
4. Implementing successful e-commerce strategies might require a certain period for tangible ROI due to the competitive nature of online marketplaces. However, effectively optimized e-commerce stores have the potential to capture significant customer attention and conversions.
5. Through our expertise, we enhance your e-commerce's top-of-the-funnel activity and strengthen your brand discovery campaigns by optimizing the online shopping experience for your potential customers.
6. A competent e-commerce strategy covers more than just listing products online. It includes recommending the best SaaS products (like Shipstation, WooCommerce plugins, Shopify 3rd party apps) and systems for workflow optimization (like warehouse management systems, and omnichannel listing tools) to streamline your e-commerce processes and operations.
7. Paid promotions across e-commerce platforms are distinct from the "organic" growth strategies applied to your online store. Although paid advertisements can help increase visibility, a well-optimized e-commerce store sustains steady growth and customer retention.
Ecommerce strategy involves careful planning, research, and execution of tactics to drive growth and profitability for an online business. It encapsulates work across various ecommerce platforms, such as Shopify, BigCommerce, Wix, Amazon, eBay, Etsy, and more. Unlike paid promotions or advertisements (like Google Adwords, PPC, etc), a well-crafted ecommerce strategy is not something that can be bought or instantly implemented for immediate success.
Ecommerce strategy can be classified into two key areas: user experience-focused (UX) and operational. UX-focused strategy includes refining the online customer journey to maximize conversions. Operational strategy involves optimizing internal workflows, product selection and ideation, competition analysis, and selecting the best SaaS tools to enhance efficiency.
Crucially, ecommerce strategy is a long-term commitment. It can take anywhere from a month to a year (or longer) to see significant results from an optimized ecommerce strategy. This is due to the inherently competitive nature of online marketplaces and the time needed for operational and UX improvements to fully take effect.
1. Shopify Blog - E-commerce Marketing: A comprehensive guide on various aspects of ecommerce marketing, including SEO, social media, and content marketing.
2. BigCommerce - E-commerce Strategy: An ultimate guide providing a comprehensive overview of ecommerce strategy.
3. E-commerce Guide: It provides detailed articles on ecommerce trends, strategies, and case studies.
4. Econsultancy - E-commerce: A selection of in-depth reports and briefings on ecommerce, covering strategy, best practice, market data, trends, and more.
5. Moz - Ecommerce SEO Guide: A free guide specifically designed for ecommerce SEO, but it also includes helpful strategy tips.
6. Ecommerce Fuel: A blog focused on sharing ecommerce strategies for high six and seven-figure businesses.
7. A Better Lemonade Stand - E-commerce Blog: This blog offers an extensive collection of case studies, guides, and articles related to various ecommerce strategies.
8. Klaviyo - E-commerce Marketing Resources: Here, you'll find an assortment of free ebooks, guides, and reports on a variety of e-commerce marketing strategies.
9. HubSpot - E-commerce Marketing: The HubSpot blog provides numerous articles and resources on e-commerce marketing and strategy.