Sometimes websites find a new (and better) home. We can help with the transition…
Planning to migrate your website to a new platform or domain? Don't let your hard-earned SEO rankings and traffic go to the (wrong) dogs! Our SEO-focused website migration consultation services are here to help you navigate the process seamlessly.
Our team of experts will conduct a comprehensive analysis of your website's current SEO status and devise a migration strategy that ensures minimal loss of traffic and rankings. From URL mapping to content optimization, we'll guide you through every step of the process to ensure that your website migration is smooth and successful.
Learn more below!
Website and platform migrations are a big job. Even small websites (10-25 pages) will require adequate attention to detail when transitioning to a new platform or when undergoing a domain name change. There are many action items that may be resolved by your new content management system (like Shopify, Wix, Square Space, WordPress, BigCommerce, etc) but many action items are still up to the site owner and their team to resolve. The majority of these action items will directly affect your organic search rankings and SEO equity.
A few very important “to-do’s” include creating a 301 redirect map (so you don't lose all the SEO value you’ve obtained), generating an XML sitemap, optimizing your new robots.txt file, declaring canonicals, ensuring caching is set up correctly on your new site, optimizing the 404 page, resolving core web vital issues and more.
Not paying attention to your new website’s technical SEO can cost you BIG TIME when you go to relaunch your site. Even if all of your content is squared away and perfect, don't overlook your technical SEO site migration action items or your organic search traffic could disappear overnight (literally). The goal of a pre-migration SEO is not to necessarily fix all of these issues, but to ensure that the new website is not inheriting any of the old issues and is not making drastic changes to areas that will immediately affect Google’s indexing process as it crawls your new site and compares it to your old site (an important part of Google and Bing ensuring they’re still serving the right content to people if you were previously ranking for said queries/keywords).
Our technical SEO services help to uncover these issues and develop a game plan before you pull the trigger on migrating your site.
Note: We usually act as a subject matter expert liason with your chosen developer to complete the actual transition of your website. We do not code websites and do not currently provide all-in-one packages to transition your site to a new content management system.
Pre-migration SEO audit:
-
Conduct a comprehensive audit of the website's SEO and organic search ranking metrics
-
Understand total backlinks from external websites, highest value pages for SEO traffic, previous site architecture, and unhealthy SEO issues that might be migrated over
-
Ensure site architecture will not change much during migration
Game plan development:
-
Uncover issues and develop a game plan before migrating site
-
Ensure new website is not inheriting old issues and is not making drastic changes that will immediately affect Google's indexing process
Technical site migration action items:
-
A new content management system may resolve some action items, but many are up to site owner and their team to resolve
-
The majority of action items will directly affect organic search rankings and SEO equity
-
Important "to-do's" include creating a 301 redirect map, generating an XML sitemap, optimizing new robots.txt file, declaring canonicals, ensuring caching is set up correctly, optimizing 404 page, resolving core web vital issues and more.
Search rankings: Monitoring your website's search rankings is a great way to measure the success of your technical SEO efforts. By tracking your rankings for relevant keywords, you can see how well your website is performing in search results.
Traffic: By tracking the amount of traffic to your website, we can see how well your technical SEO efforts are driving traffic to your site.
Technical SEO issues: We'll monitor the technical SEO issues on your website, such as crawl errors, broken links, and page speed, to ensure that your site is running smoothly and free of errors that could negatively impact your SEO.
Conversion rates: We'll track your website's conversion rates to determine how effective your technical SEO efforts are at converting visitors into customers. This metric can be especially important for e-commerce websites, where conversions directly impact revenue.
Backlinks: We'll track the number and quality of backlinks to your website, as well as any changes in these metrics after the migration. Backlinks are a key factor in determining your website's authority and can have a significant impact on your search rankings.
Overall website health: We'll monitor the overall health of your website, including factors like site speed, mobile responsiveness, and security. A healthy website is essential for strong SEO performance.